Earlier today Kanye announced that he will debut his new film“cinematic experience” Cruel Summer at the upcoming Cannes Film Festival next Wednesday May 23rd. Billed as a “fusion of short film and art installation”, the premiere is being heralded with all of the hype and ceremony that you would expect from a Kanye West production in 2012: ” an immersive “7 Screen Experience” for the eyes and ears unlike anything West has attempted before”, so you already know this is going to be some completely over the top, epicly rarefied mindfuck.

It also turns out that Cruel Summer will be the title for the much anticipated G.O.O.D. Music compilation project we’ve heard so much about. If you’re the type of person who finds themselves in Cannes for the Film Festival, go here to RSVP for tickets to the premiere.

[Thanks to NahRight]